Mark Wickersham
The most sought-after VALUE PRICING expert in the accounting community
Description
Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference to the lives of our clients and in return accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.
Suggested Questions
- Are there any innovative advertising techniques or platforms that have shown success in acquiring new clients for accounting firms in South Africa that I should consider exploring?
- Can you provide examples of successful pricing strategies that have effectively highlighted the incremental value between different packages, leading to increased uptake of higher-tier options?
- How can I tailor my pricing strategy to highlight the incremental value between each package, encouraging clients to opt for higher-tier options?
- How can I effectively communicate the value proposition of each package to my clients to ensure they understand the benefits they will receive?
- How can I effectively communicate the unique value proposition of my firm to potential clients in order to stand out from competitors?
- How can I effectively communicate the value of my bookkeeping services to potential clients?
- How can I effectively communicate the value of setting up a client in QuickBooks Online and categorizing accounts to justify a higher price to my clients?
- How can the Value Pricing Academy help my accounting firm?
- How can I stay updated on the latest news and updates about AI tools like ChatGPT and their impact on the accounting industry?
- How can I make the most out of using ChatGPT in my accounting or bookkeeping firm while being aware of its limitations?