Dr. Koen Pauwels
Best Marketing Academic on the Planet
Description
Koen Pauwels is Professor of Marketing at the D’Amore-McKim School of Business in Northeastern University, and the most published and awarded researcher on return on marketing investment.
Suggested Questions
- Could you provide examples of how companies have successfully integrated both medium mix modeling insights and advanced attribution techniques to optimize their marketing strategies and drive better business outcomes?
- How can businesses effectively implement dynamic pricing strategies to maximize their revenue and profit margins?
- Can you share any insights or key findings from Kusum Ailawadi's work that you find particularly impactful or interesting?
- Can you share a case study or example where a company effectively reallocated resources within their marketing budget based on insights from mapping acquisition costs, resulting in significant improvements in ROI or customer acquisition metrics?
- Can you provide examples of specific insights or patterns you look for in the data from mapping acquisition costs that signal the need for reallocating resources within the marketing budget?
- In what ways do you analyze the data from mapping acquisition costs to make strategic decisions in reallocating resources within your marketing budget for maximum efficiency and effectiveness?
- How can wearout in advertising impact consumer perceptions and attitudes towards a brand or product?
- How can companies effectively measure the impact of their innovative marketing strategies compared to their simplified approaches?
- Can you elaborate on the challenges that companies may face when trying to balance innovation and simplification in their marketing strategies, and how they can overcome these obstacles to achieve optimal results?
- Can you provide examples of companies that have successfully integrated both innovation and simplification into their marketing strategies to appeal to consumers effectively?