April Sabral - Ask Me Anything

I’m April Sabral — a transformational leadership coach, trainer, and founder committed to making leadership development accessible, impactful, and fun for frontline-focused industries. With over 30 years of hands-on experience in retail and service-based businesses, I’ve grown from a part-time sales associate at 17 to leading over 300 stores as a Senior Vice President across three continents. Along the way, I’ve helped shape iconic brands including Paul Smith, Starbucks, Apple, Gap, Holt Renfrew, and DAVIDsTEA. What I do best is turning people into powerful leaders — not through theory, but through practical, proven tools that drive culture, performance, and retention. I founded RetailU in 2018 to bring bite-sized, on-the-job leadership training directly to store teams. Since then, global brands like Luxottica, Compass Group, and Indochino have adopted our workshops to transform their frontline leadership. In 2020, I expanded my impact with The Positive Effect, a book and leadership methodology that equips managers with tools to create ripple effects of accountability and growth within their teams. The series now includes a bestselling edition for educators, affirming that positive leadership transcends industry. Today, I’m focused on scaling our reach even further with AskApril.Ai — an AI-powered coaching platform that helps managers develop their leadership skills in real time. My mission is simple: to help one million leaders lead positively, build winning teams.